Pfizer has announced to launch a campaign in the United Kingdom. This campaign focusses on increasing awareness regarding various counterfeit medicines online. The target audience of campaign is young people who are unaware of the serious health effect of taking counterfeit medicines. The company revealed that the campaign will show how easy it is to be fooled. When a person is purchasing medicine online. This campaign will be run across Facebook, Instagram, and other social media. US located pharmaceutical firm Pfizer will be partnering with other agencies for worldwide campaigns. These agencies are with the National Association of Boards of Pharmacy (NABP) and others for spreading awareness regarding counterfeit medicines.
Pfizer is a global research-based biopharmaceutical company. The company delivers innovative therapies that focus on improving lives of patients. Pfizer has a strategic collaborates with various healthcare providers, governments, and others. This focus on offering access to reliable, affordable healthcare across the globe. Lab research manager at Pfizer Mr. Neville Broad studied the threat of many counterfeit medicines. The company is coming up with digital technology for educating the people about the dangers of these medicines.
The company is engaged in the development and manufacturing of medicines and vaccines. The company offers product in the sector of cardiology, immunology, endocrinology, oncology, neurology, and others. Pfizer had established offices in Belgium, Brazil, Canada, Cuba, and others. The company focus on developing novel medicines that effectively treat and manage neurological disorders. Including bipolar disorder Alzheimer’s disease, Parkinson’s disease, schizophrenia, and others. Dr. Carmen Catizone director of National Association of Boards of Pharmacy. He said that this collaboration with Pfizer would help consumer to know about the dangers of counterfeit medicines. Doctor and broad member confirmed many drugs in the Pfizer product portfolio have been attempted to be counterfeited. These include lifestyle drugs such as Viagra (sildenafil), and other life-saving drug.