Nikon announces the new “Z50” APS-C mirrorless camera

Nikon is introducing an entry-level, crop-sensor camera ‘Z50’ that uses a similar Z-mount system as the Z6 and Z7 full-frame mirrorless cameras. The new Z50 will be priced around $859, and Nikon is introducing two new DX-format lenses along with it. The camera comes in two variants, one with a 16-50mm f/3.5-6.3 VR lens for $999.95 & another with a two-lens kit that comes with a 50-250mm f/4.5-6.3 VR lens for $1349.95. The new Z50 is designed to target a very different audience. This one is made for today’s Instagram generation and for the folks who want a real feeling camera for video recording. The Z50 will ship in November 2019.

Along with a 20.9-megapixel sensor, there is a Digic 6 processor engine as in the Z6 & the Z7. This processing helps to simplify some of Z50’s other features like 4K video recording and an ISO range of 50-25600. A hybrid autofocus feature is added, with 209 on-sensor AF points, which cover approx. 80% of the frame and promises to provide an edge to edge sharpness. Low-light focus is also given, with sensitivity up to -4EV. Nikon managed to retain an excellent grip and also kept the high-quality coating, so it still has a unique overall feel and quality sense.

In order to choose quickly the various shooting modes, a mode dial is available on the top. Also, a switch for instantly flip between video and stills recordings. The time-lapse mode is provided in the Z50 that includes a multiple picture control mode so that user can customize to their liking to reduce the need for post-process pictures and videos before uploading it to Instagram. However, it seems to be interesting how the Z50 is received by this market sector. It is possibly even more crowded than the full-frame one. With established lines from Sony, Canon, and Fujifilm, NikonZ50 will have to fight to take a top spot in the market.