McDonald’s has launched “Happy Meal” in order to celebrate the 40 anniversary of its children’s meal. From November 7th to 11th, special limited edition happy meals will be available in more than 90 countries across the globe. McDonald’s CEO Steve Easterbrook said in a statement: “Since the introduction of a happy meal on the menu, it quickly became synonymous with the brand.” “Now, this iconic The red box brings lasting memories to billions of families around the world every year.” There are 15 toys available for purchase worldwide, and two Disneys are exclusively sold in the US.
Before McDonald’s admitted to make the happy meal a global product, Bernstein’s happy meal was tested as well as advertised in Kansas City, Phoenix, and Denver for two years. The advertising director even registered the Happy Meal name as a trademark and then transferred it to McDonald’s for US $1. (He said that his creation eventually won a US$ 5,000 prize). In the summer of 1979, McDonald’s premiered a happy meal nationwide. The first box is the circus carriage. The original toys were gyros, stencils, wallets, puzzles, and erasers. Initially, meals include hamburgers or cheeseburgers, fries, sodas, and biscuits. McDonald’s first children’s meal was a happy circus carriage in the United States in June 1979. Many early toys have McDonald’s McDonald’s characters. Mr. Colin Mitchell, senior vice president of global marketing at McDonald’s, said: “Parents tell us how satisfied they are with their favorite toys.” “So, together with the “surprise happy meal” out of the box, will connect them with their children. Real moments. The company hopes these toys are something they will cherish and remember.
In the news released to the media, McDonald’s mentioned “denim McDull”, “Hamburger Variable Robot” and “McDonald’s Hot Wheel Thunderbird”, so it is safe to say that all of this will happen. Starting next year, McDonald’s will provide low-sugar, low-fat chocolate milk. Compared to the previous version, this new recipe has a 25% reduction in sugar, making it a healthier dining option for parents and children. As early as 2013, McDonald’s used soda as a beverage option in Happy Meal. Today, more than 52% of Happy Meals offer milk, water, or juice.